The ZIZO method is used in the product ideation stage. In ZIZO, product teams design in three layers: Flow, Interface, and Action.
1. Begin with your
user journey and design the user flow
2. Zoom in: Design your interface (pen & paper, digital wireframe, etc.)
3. Zoom in: Design for action — optimize your interface to motivate desirable user actions
4. Zoom in & out at any given time to add, amend, or omit screens, features, and flow sections to optimize your user experience
By consciously designing in these three layers, product teams can gain clarity as to why interface elements exist, and how they contribute to user actions.
