Overview
A service map or service blueprint is an essential tool for product managers working in large partner ecosystems.
There are five lanes in a service map:
1. Physical Evidences — what the user sees on a webpage/app
2. Customer Actions — what the user does with the physical asset
3. Frontstage Interaction — what does the user see upon conducting the action
4. Backstage Interaction — what back-end activities support the front-end
5. Support processes — what internal activities support the back-end functions
Great service maps acts as a touchstone for product teams to see how product functions tie into the customer journey. They’re meant to be complex, technical, and elaborate, containing every detail involved along the user journey.
