Overview
In the SCAMPER method, ideas are modified through seven frames. Take any process you're trying to improve, and apply one of the following: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, or Re-arrange.
i.e. McDonald's: Re-arrange — customers pay before eating, Combine — sit-down restaurant + cars = drive-thru, Eliminate — cashiers.
An effective SCAMPER session helps you think about your product in unique ways and reach conclusions that would otherwise be impossible to arrive to.
