Overview
The Kano Model prioritizes product roadmaps on the basis of how likely they will satisfy customers. This is a user-centric methodology used by many product teams that achieve high levels of customer loyalty.
There are five levels of features that can be considered:
1. Dissatisfaction — features that will upset customers.
2. Indifferent — features that customers are agnostic to.
3. Basic — features expected by customers.
4. Performance — features that create a proportionate increase in satisfaction among users.
5. Excitement/Delighters — features that create outsized positive effects among users.
Product managers can use the Kano model to identify threshold-level features to roadmap. They can also use it to rule out vanity features that won’t impact project success.
