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GROW enables PMs to set goals with extreme clarity.


The GROW acronym is a ubiquitous growth method that allows product managers to evaluate situations critically, develop goals, and achieve them effectively.

(G)oal - what do you want to achieve?
(R)eality - where are you now?
(O)ptions - what can you do?
(W)ill - what will you do?

Product managers can use this method to solve problems, identify improvement spaces, and even help the team learn new skills.

Set a goal with extreme clarity. Then, develop awareness of your situation and options so you can select the best path forward.

Endorsed by

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Nathaniel Schooler
CEO, Legacy Media Hub
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Joseph Abraham
CEO, Growthfluence