Overview
The Game Thinking method is used to design deeply engaging products.
The core of the concept lies in identifying super-fans (highly passionate early adopters). These are individuals you can run high-learning experiments with (play-testing) to learn what customers truly want.
Another vital component is the core learning loop — a central piece of activity that motivates users to continue using the product (similar to the Hooked Method).
Amy Jo Kim, creator of Game Thinking, provides the following framework for implementing Game Thinking:
1. Clarify your strategy with an MVP canvas
2. Screen for super fans with simple surveys
3. Conduct speed interviews to identify needs, habits, and wants
4. Analyze insights & construct a User Story
5. Design the User Journey with your product
6. Ideate & prototype a core learning loop
7. Play-test with super fans
8. Achieve validation through results
